THE M.X PROJECT

After seven years as the head of the eponym couture house, designing women’s Haute Couture and prêt-à-porter, Maxime Simoens decides to open up a new chapter of his career. In 2016 he has broadened his sphere of creative expression to men’s fashion.
He creates M.X PARIS, a men-only premium prêt-à-porter brand. Timeless pieces, sporty and ultra-contemporary, they are made for the urban modern man. Main credo: creativity that remains wearable and accessible. The name’s choice - M.X PARIS, sharp, catchy and graphic reflects perfectly the essence of the brand.

THE BRAND VALUES

FRIENDSHIP

As amity is essential in his life, he likes to share special moments with his friends.

SPORT

Sporty and self-confident, the M.X man praises the ability to go beyond. Hard work and team spirit are part of his DNA.

A NATURAL SEXINESS

Attractive and charismatic, the M.X man seduces with his attitude and winning temperament.

COLLECTIONS’ SPIRIT

LE SPORTSWEAR

Season after season, sportswear inspirations remain to be the core of the collection. Special attention to details and a creative touch are brought to every single design piece.

PRINTS

Unique and bold contemporary textile designs reflect the graphic and architectural universe of the brand.

FORMALWEAR

Classic and perfectly tailored suits become sportier. Special stitching details in an X form on the back, as for M.X, are just one of the few brand’s signature codes.

A COUTURE SPIRIT

Maxime Simoens pays particular attention to the choice of and perfect cuts. Embroidered details and luxury metal elements like buttons, fastenings or buckles are a very clear signature of the designer’s pursuit of elegance and finesse.

BRAND CODES

A CALL
FOR
NOW-HOW

Made with impeccable cuts and materials, collections offer a complete wardrobe: timeless sophisticated pieces with a designer twist.

A LUXURY
SIGNATURE

The highlight of each piece is the beautiful craftsmanship brought especially to the hardware. The attention paid to the rivets, buttons and fastenings, as well as the details of the stitching in the form of “X”, everything is well thought through to enhance MX Paris branding story.

CASUALWEAR
WITH A
SPORT SPIRIT

With a graphic and aesthetic signature, the sporty universe has a great impact on every collection.

THE CREATIVE
SPIRIT

Inventive and meticulous about high quality, MX Paris remains accessible and open to a diversified public.

A STRONG IDENTITY

A RECOGNISABLE PRODUCT

Easily recognizable, pictograms are the designer’s signature trademark. Often found as a part of unique and creative prints or, as a more discrete version, embossed directly upon the clothes.


A UNIQUE RETAIL CONCEPT

The M.X stores are designed with an idea of a highly conceptual space that continues the sport DNA story of the brand. Custom-made furniture, designed personally by Maxime Simoens, evokes the feeling of being in a sport changing room. Every single detail has been specifically thought through and brought to perfection to reveal the quintessence of the M.X PARIS universe.

CONCEPTUAL PACKAGING

In line with the DNA of the brand, the packaging refers to hyper protein bags used by athletes and sports players. Made of Kraft paper or aluminium, the product is enhanced by a unique, creative and contemporary retail concept.